A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
Latest Episodes
#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them) w/ Maya Demishkevich
In this episode, John Azoni chats with Maya Demiskevich, a higher ed CMO, marketing strategist, and social media consultant. Maya shares how she overcame imposter synd...
#85 - Inside Vanderbilt’s Emmy-Winning Video Team w/ Randolph Infinger
In this episode, John Azoni chats with Randolph Infinger, Senior Video Producer at Vanderbilt University, about his journey from digital marketing to video production,...
#84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh
In this episode of Higher Ed Storytelling University, host John Azoni sits down with Heather MacBain, Head of Marketing at the University of Edinburgh. Heather manages...
#83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing
In this episode, John Azoni sits down with Kathleen Barth, Digital Product Manager at 3 Enrollment Marketing, to discuss the ever-changing landscape of paid digital ad...
#82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni
In this solo episode, John Azoni breaks down the pros and cons of hiring an in-house videographer versus outsourcing video production. As the founder of UNVEILD, a vid...
