A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
Latest Episodes
#100 - Reddit for Higher Ed 101: Why Every College Needs a Subreddit (AI Search, SEO, and Enrollment Strategy) w/ Ross Simmonds
In this episode, Ross Simmonds, CEO of Foundation Marketing and Distribution.ai, unpacks why Reddit has become one of the most influential platforms in the student dec...
#99 - How to Write Blogs and Emails Prospective Students Might Actually Read w/ Erin Fields from Ologie
In this conversation, Erin Fields, the marketing director at Ology, discusses her journey in higher education marketing, emphasizing the importance of authentic conten...
#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati
In this engaging conversation, Dr. Dérecco Lynch shares his insights on transforming higher education through innovative marketing strategies, storytelling, and buildi...
#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover
In this episode, John Azoni interviews Cory Glover, a Marketing Cloud Manager at the University of Michigan Dearborn, about reducing friction in email campaigns. They ...
#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats
Chris Rapozo shares his journey from Germany to the United States, discussing his experiences as an international student and the cultural challenges he faced. He emph...
