A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
Latest Episodes
#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover
In this episode, John Azoni interviews Cory Glover, a Marketing Cloud Manager at the University of Michigan Dearborn, about reducing friction in email campaigns. They ...
#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats
Chris Rapozo shares his journey from Germany to the United States, discussing his experiences as an international student and the cultural challenges he faced. He emph...
#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm
In this conversation, Cheryl Broom, a leading expert in higher education marketing communications, discusses her experiences and insights into the challenges and strat...
#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff
In this conversation, John Azoni discusses the challenges and strategies of video content creation in higher education. He emphasizes the importance of a unified video...
#93 - How a Higher Ed Video Production Company Incorporates AI into Its Work
In this episode, John Azoni discusses the integration of AI tools in video production, focusing on how they enhance workflow, improve collaboration, and streamline the...
