A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
Latest Episodes
#108 - AI Findability: How to Structure Your College’s Website to Answer Questions (Without The FAQ Dump Page)
If you've been feeling the pressure to overhaul your entire web presence for AI search, this episode is your permission slip to take a breath.Georgy Cohen is a content...
#107 - Higher Ed Videography 101 for In-House Teams: A Crash Course in Elevating Your Videos
In this solo episode, John breaks down the fundamental camera settings and workflow decisions that can immediately elevate your video quality—whether you're brand new ...
#106 - CRUSH Yield Season With a Simple Google Doc w/ John Azoni
In this solo episode, John addresses a critical gap in how colleges use video content during yield season. Most institutions have great video content scattered across ...
#105 - How Pratt Institute is Helping Change the Narrative on Creative Education w/ Jolene Travis
My guest today is Jolene Travis, Assistant Vice President for Communications and Marketing at Pratt Institute. In this episode, Jolene shares how Pratt built a compreh...
#104 - Why College Websites Are Failing Prospective Students and How to Fix It w/ Pez Perry from Squiz
My guest today is Pez Perry (Robert Perry), Principal Consultant at Squiz. In this episode, Pez shares his expertise on why most higher education websites fail prospec...
