Higher Ed Storytelling University

My guest today is Josh Cantrell. Josh is the founder of Signal Brandworks which is an agency working brands on clarifying and simplifying their messaging and marketing content and helping them craft marketing collateral that moves people to action. In this episode we cover things like why saying “we’re the best school” is counterproductive and what to say instead. Taking vague messaging and making it clear and direct and make concrete sense to people. We talk about how storytelling connects people emotionally to your school and helps them tune out a lot of other options. We also talk about Chat GPT - how to use it as a tool for helping you get your message out there, and how not to use it, and whether Ben Franklin and Mary Poppins would be good babysitters.  LINKS  Connect with Josh: -Linkedin -Website Mentioned in this episode:  -Pricing for Video Storytelling Subscription: pricing.unveild.tv -Download the 3-part storytelling framework for student/alumni testimonials -  "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs" -"Building a Story Brand" book by Donald Miller -Marketing Made Simple podcast