#20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing
My guest today is Rob Clark. Rob and his family are social media sensations known as “that tall family” and you guessed it, they are all very tall individuals. They post mostly funny takes on being tall and have amassed quite a following. As of today they have about 2.5 million followers across all their social media platforms.. 2.6 billion views. And Rob is here to share with us The incredible reach and influence that short form vertical videos can have on your school’s marketing. And I know there are a lot of schools out there like “ehhh should we get on tik tok? I don’t know.. It’s a whole other platform and we don’t want to do choreographed dances…” Well i’m here to tell you, or rather Rob is here to tell you that getting started with these short vertical videos for tik tok, instagram reels and youtube shorts is easier than you think and can grow your school’s brand faster than you think.
LINKS Connect with Rob: -Tiktok -Youtube -Instagram Mentioned in this episode: -Pricing for Video Storytelling Subscription: pricing.unveild.tv -Download the 3-part storytelling framework for student/alumni testimonials - "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"
