#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace
My guest today is Dr. Meghan Grace, a generational expert, researcher, speaker, consultant, and podcast host. Meghan has spent a decade studying what shapes generations and makes them tick. She is the co-author of multiple books on Generation Z, including "Generation Z Goes to College."
In this episode, Meghan discusses strategies for creating content that resonates with Gen Z audiences in higher education marketing. She shares insights on Gen Z's skepticism of institutions, their content preferences, and effective approaches for colleges to connect with this generation.
Key Takeaways:
- Gen Z's skepticism of higher education stems from informed consumerism and a desire for worthwhile investments of time and money
- Short-form, personalized, and authentic content tends to resonate most with Gen Z audiences
- Content should showcase real student experiences and impact rather than focusing solely on institutional achievements
- Episodic content and "day in the life" videos can effectively engage prospective students
- Colleges should create content that bridges multiple audience segments, including current students, prospective students, and alumni
- High-production commercials may resonate more with alumni than prospective students
- User-generated and authentic "man on the street" style content can be highly effective for connecting with Gen Z
Resources mentioned:
- The Campus of Tomorrow (article)- https://ologie.com/full-circle/2021/08/the-campus-of-tomorrow/
- Dr. Meghan’s book: “Generation Z Goes to College” - https://amzn.to/4eoOCrG
Connect With Meghan:
- Website: https://www.meghanmgrace.com/
- LinkedIn: https://www.linkedin.com/in/meghanmgrace/
- Instagram: https://www.instagram.com/meghanmgrace
Connect With John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Website: https://unveild.tv
- Newsletter: https://unveild.tv/newsletter
