All Episodes
Displaying 31 - 60 of 77 in total
#47 - Creating Personalized Storytelling Content with AI w/ Ardis Kadiu from Element451
My guest today is Ardis Kadiu, CEO and co-founder of Element451, an AI-powered CRM platform for higher education institutions. Ardis is an entrepreneur and technologis...
#46 - How to Create Content People WANT to Watch with the “Side Door” Approach w/ John Azoni
In this solo episode, John talks about the power of using a "side door" approach when creating content that aims to draw audiences into your brand emotionally.Key take...
#45 - How Students' Raw Stories Unite Campus w/ Nate Jorgensen from Miami University
My guest today is Nate Jorgensen, Senior Director of Academic Marketing and Communications at Miami University in Ohio. In this episode we discuss Miami's storytelling...
#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon Hill
My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-trad...
#43 - Your “WHY” is not your story w/ John Azoni
In this solo episode, John explores the true meaning of "storytelling" and how it differs from creative messaging in marketing. He discusses how the term has become di...
#42 - LinkedIn Growth Hacks for Higher Ed Marketers w/ Casey Hill from ActiveCampaign
My guest today is Casey Hill, a growth veteran with over a decade of experience helping software companies scale fast. In this episode, we dive deep into LinkedIn stra...
#41 - Mastodon and Decentralized Social Networking Models for Higher Ed Marketers w/ Andrew Cassel of Middlebury College
My guest for this episode is Andrew Cassel, Senior Social Strategist at Middlebury College. In this episode we dive into emerging social platforms like Mastodon, BeRea...
#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar
My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and strategy.Key takea...
#39 - The 5 C’s of Higher Ed Social Media Execution With Limited Resources w/ Lizzie Chen from Moody College of Communication
My guest today is Lizzie Chen, Assistant Director of Digital Media at Moody College of Communication at the University of Texas at Austin. In this episode we discuss r...
#38 - Tapping Student Talent for Video and Social Media Content w/ Dr. Josie Ahlquist
My guest today is Dr. Josie Ahlquist, Josie is a renowned expert in digital leadership, guiding educational leaders, organizations, and students through speaking, coac...
#37 - Higher Ed Marketing In a Skills-Based-Economy w/ Eric Stoller, VP of Digital @ Territorium
My guest today is Eric Stoller, VP of Digital at Territorium. In this episode we discuss the value of higher education in a skills-based economy and how colleges need ...
#36 - Marketing to Adult Students w/ Shane Baglini, Director of Marketing & Recruitment, Muhlenberg College
My guest today is Shane Baglini, Senior Director of Marketing and Recruitment at Muhlenberg College's Division of Graduate and Continuing Education. In this episode we...
#35 - Belonging Is Crucial: How To Create Experiences That Help New Students Find Their People w/ Allison Turcio From Siena College
My guest today is Allison Turcio, Executive Director of Marketing and Communications at Siena College. In this episode we discuss creating an environment where student...
#34 - FOMO is Not a Strategy: The Case for Picking Your Platform and Owning It w/ Darren Roubinek of University of Central Missouri
My guest today is Darren Roubinek, Senior Director of Marketing and Communications at the University of Central Missouri. In this episode we discuss the challenges of ...
#33 - Tradition, History, Innovation: Owning Your University's Unique Stories w/ Andy Fuller, Ex. Director of Brand Content at Notre Dame
My guest today is Andy Fuller, Executive Director of Brand Content at the University of Notre Dame. In this episode we go deep on the power of narrative ownership and ...
#32 - Telling BIGGER Stories - How One College Went All In On Their Iconic Coach w/ Jen Porter of Rochester University
My guest today is Jen Porter, Director of Alumni Relations at Rochester University in Michigan. We discuss the full-length documentary film they produced about Garth P...
#31 - How Bart Caylor Saves 10-15 Hours Per Week Using AI
My guest today is Bart Caylor. If you’ve floated around the higher ed marketing sphere for very long you’ve probably come across Bart at least once. Bart is the founde...
#30 - How to Not Be Boring and Capture Attention On Social Media w/ Mike Richeson of Homestead Production
My guest today is Mike Richeson.Mike is the founder of a video production company called Homestead Production and they work with clients in a variety of industries. Do...
#29 - How to Write Better Emails - Newsletters, Marketing Emails, Everyday Comms w/ Ashley Budd and Dayana Kibilds
My guests today are Ashley Budd and Dayana Kibilds. Ashley is the director of marketing operations at Cornell University. Day is a strategist at Ologie which is a mark...
#28 - Earned Media and the Power of Student Success Stories w/ Lauren Keane of SNHU
My guest today is Lauren Keane. Lauren is the Associate Vice President of Communications at Southern New Hampshire University and she wrote a fabulous article for Insi...
#27 - Behind The Scenes of Penn State's Democracy-Themed Podcasts w/ Jenna Spinelle
My guest today is Jenna Spinelle.Jenna is a writer podcast writer and speaker in higher education. She hosts and produces the "Democracy Works" podcast and the Narrati...
#26 - Stop Boring Me! How To Harness Improv and Humor to Create Engaging Content w/ Kathy Klotz-Guest
My guest today is Kathy Klotz-Guest. Kathy is a comedian, a storyteller, an improv actor, a keynote speaker and author of the wonderful book that I highly recommend ca...
#25 - Marketing An Art School and Starting a Podcast w/ Sabrina Dépestre, Marketing Director at MICA
My guest today is Sabrina Depestre. Sabrina is the marketing director at Maryland Institute College of Art.. where I actually attended for a brief stint which is what ...
#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University
My guest today is Bill Zimmerman. Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strate...
#23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.
My guest today is Brian Piper. Brian is the Director of Content Strategy at Univeristy of Rochester in Rochester, New York. he is also the co-author of the 2nd edition...
#22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma
My guest today is Seth Odell. Seth has a solid background in higher ed marketing and producing great results for the institutions he’s worked at. He brings that expert...
#21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College
My guest today is Andrew Cassel. Andrew is the Senior Social Strategist at Middlebury College in the beautiful state of Vermont. He’s heads up all of Middlebury’s soci...
#20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing
My guest today is Rob Clark. Rob and his family are social media sensations known as “that tall family” and you guessed it, they are all very tall individuals. They po...
#19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message
My guest today is Josh Cantrell. Josh is the founder of Signal Brandworks which is an agency working brands on clarifying and simplifying their messaging and marketing...
#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed
Emotions drive outcomes. That’s why vulnerability is at the heart of successfully getting people to take the action you want them to take. This is true in marketing, t...
