All Episodes
Displaying 61 - 84 of 84 in total
#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University
My guest today is Bill Zimmerman. Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strate...
#23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.
My guest today is Brian Piper. Brian is the Director of Content Strategy at Univeristy of Rochester in Rochester, New York. he is also the co-author of the 2nd edition...
#22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma
My guest today is Seth Odell. Seth has a solid background in higher ed marketing and producing great results for the institutions he’s worked at. He brings that expert...
#21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College
My guest today is Andrew Cassel. Andrew is the Senior Social Strategist at Middlebury College in the beautiful state of Vermont. He’s heads up all of Middlebury’s soci...
#20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing
My guest today is Rob Clark. Rob and his family are social media sensations known as “that tall family” and you guessed it, they are all very tall individuals. They po...
#19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message
My guest today is Josh Cantrell. Josh is the founder of Signal Brandworks which is an agency working brands on clarifying and simplifying their messaging and marketing...
#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed
Emotions drive outcomes. That’s why vulnerability is at the heart of successfully getting people to take the action you want them to take. This is true in marketing, t...
#17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian
My guest today is Raffi Der Simonian. He’s the VP and Chief Strategy Officer at ERI, a digital storytelling company making web experiences, apps and marketing strategi...
#16 - Behind The Scenes of Purdue's Remarkable Storytelling Strategy With Senior Creative Director, Emily Richwine
In this episode we’re talking to Emily Richwine, Senior Creative Director at Purdue University. Emily is one of the people responsible for Purdue’s brand success. She ...
#15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing
If you're looking for super practical, tactical tips on executing your social media marketing strategy, or developing a strategy in the first place, you'll love this e...
#14 - Brand Storytelling, Messaging, and Wisdom on Starting a Podcast For Your College w/ Ross Romano of September Strategies
Getting clear on your college’s messaging, telling your brand’s story, and should your college start a podcast? Why or why not, and what should you talk about if you d...
#13 - This Nonprofit's Unusual Storytelling Strategy Will Make You Rethink The Value Your College Puts On Print
In this episode we sit down with Alex Poppe and Kelley Coe of the nonprofit Preemptive Love. Preemptive Love is an organization I came across near the beginning of CO...
#12 - Running Low On Content Ideas For Your College Marketing? Get Ready To Dominate Social Media Anyway With Content Repurposing Featuring Guest Justin Simon
You want to build a bigger audience on social media for your school, and you want to be seeing fruits from that. More inquiries, more applications submitted, more this...
#11 - "We Need a Billboard Because Our Competitors Have One" - How To Combat This and Other Frustrating Truths About Higher Ed Marketing In 2023
If you're in higher ed marketing or communications, you can probably think of a handful of things right now that frustrate you about the status quo of how marketing ge...
#10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock
Well folks we’ve got a big ‘ol enrollment dropoff coming as I’m quite sure you’ve heard about. So what can you do now to mitigate the effects of this “enrollment cliff...
#9 - Making Content Creation Less Stressful, Repurposing Content, and Finding Your Voice on Linkedin with Andy Owen from Techsmith
If you are a higher ed marketer, or part of the marcomm team in some fashion, you know that the demand for content and staying in the algorithm and all that is always...
#8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College
How Walsh College was able to get clear on their target audience, create content that spoke directly to that person, and maximizing the use and reach of that content -...
#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students
In higher ed marketing it's easy to fall into the trap of catering to leadership's opinions rather than the opinions of the students. This happens when there is a data...
#6 - How to create student testimonials that captivate and inspire action
Testimonials can be some of your strongest, most influential marketing assets, providing the social proof that prospective students need in order to seriously conside...
#5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others
The school that builds the best bridges wins the enrollment game. However, it's our natural tendency to build bad bridges because the messaging that comes naturally to...
#4 - Storytelling And The Power of Vulnerability in Higher Ed Marketing
Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions. But you can't d...
#3 - One Stupidly Simple Strategy to Immediately Increase the Perceived Value of Your College or University By 2700%
Download “The Unignorable College Enrollment Video” - A simple storytelling template for creating emotional stories that boost enrollment. Cliff notes: in one rese...
#2 - A Fast and Easy Way to Find 10 Powerful Student/Alumni Testimonials in 1 Hour to Enroll More Students At Your College or University
One of the biggest problems facing higher education marketers is the coming enrollment cliff. Video storytelling is a way to get ahead of that problem, but it’s not an...
#1 - Rise Above the Noise: How to Differentiate Your College or University Through Video Storytelling and Enroll More Students
In this audio episode we discuss how video storytelling is your best friend in an environment where differentiating your school isn’t an easy task.